Labatt Breweries has hit a production milestone at its London facility that has nothing to do with beer.
The company officially donated its one-millionth can of clean drinking water through its Canadian Disaster Relief Program this month.
The program, launched in 2012, was created to provide safe drinking water to Canadian communities during disasters such as flooding, wildfires, environmental spills, drought, and ice storms. Most recently, the brewery donated more than 24,000 cans of water to food banks in Quebec. That brought the program’s total donations over 11 years to 1,007,964 cans.
"By periodically halting beer production here in Labatt's flagship facility in London to produce canned drinking water, we're able to maintain sufficient supply using the same high-quality procedures and standards as our brewed beverages," said Alex Martel, the general manager of Labatt's London Brewery.
A reserve of cans of water is stocked and stored at the brewery year-round so that it can be deployed as quickly as possible to areas in need. The company relies on government emergency management organizations to identify communities most in need of various essentials and support, including drinking water.
"Working with local authorities and our steadfast logistics team, we mobilize our distribution network to deliver water to Canadians and emergency responders in need," said Jeff Ryan, Labatt's vice president of legal and corporate affairs. "Labatt's dedication and support for Canadian communities puts our purpose - We Dream Big to Create a Future with More Cheers – into practice."
Last month, Labatt's announced a $26.6 million investment in its London plant. The money allowed the facility to install four new beer tanks to increase the capacity of the brewery's fermenting cellar by 597,000 hectolitres a year. As well as add two new sustainable packaging lines.